About Us

Era Diamante, founded by fashion designer Ruchika Khanna, leverages her extensive experience in both Indian and international markets. Over the past few years, she has built a successful online Indian clothing business with over 5,000 loyal customers. Now, Ruchika is expanding her business to the UK, focusing on handwoven and hand-embroidered traditional South Asian textiles.

Collaborating with manufacturers who have perfected the craft of Indian textiles over decades, her brand, Abeera, will feature specially sourced designs. In the near future, she plans to launch a collection showcasing her own designs, created in partnership with these skilled artisans—a process we will share on our social media.

The name Era Diamante holds special significance. Ruchika's father owned a company called Diamond Era, which he ran with a vision to expand internationally and highlight the beauty of South Asian craftsmanship. Inspired by his dream, Ruchika is bringing her passion for textiles to the UK, showcasing the exquisite artistry and expertise of South Asian textiles.

If you're interested in collaborating with Era Diamante, please email us with your details and areas of interest.